Our Story

LilyAna Naturals story family community love

Centered on Family & Community
From a small town in Mississippi, LilyAna Naturals launched in 2014 and has grown into one of the largest, cleanest Amazon-born skincare brands. LilyAna Naturals is proud to be a brand that operates from a place of goodness and love, centered on family and community, right down to the brand name - LilyAna.  Lily and Ana Belle are the beautiful daughters of the husband and wife, who share the role of the Directors of Manufacturing Operations.

Lily and Anna Belle were just babies when LilyAna Naturals was born and they continue to inspire the team as we all grow with their curiosity of life and contagious laughter. Sustainability for a Better Future At LilyAna Naturals, we believe it’s our responsibility to make the world a better place, and with every LilyAna Naturals purchase you help support the Water is Life charity which brings safe drinking water to under-resourced communities all over the world. 

Inclusivity For All
Owners and siblings, Retta Abraham and Menna Samaha are living proof that children’s dreams really do come true. As kids, they always dreamt of having a business that would represent family values, embrace simplicity, and make a difference in people’s lives. Growing up in a first generation American family, their Japanese mother and Ethiopian father taught them the importance of family traditions, hard work, and possessing a strong advocacy of inclusivity for all. 

owners of LilyAna Naturals skincare brand Retta and Menna

From our family to yours, we hope you enjoy what we’ve created for you. Let you be you.