Our Story



At LilyAna Naturals, we chose our vintage style labels and name to reflect our humble roots and the natural lifestyle we lead.

You’ll find that passion for nature running through everything we do, which means no nasties and nothing unnecessary in our products, always free from parabens, phthalates, SLS, SLES, and gluten; never tested on animals; and we manufacture without artificial fragrances or colors. Our smart, simple products are formulated using an optimal blend of natural plant actives and ingredients designed to work in perfect harmony with your skin, so you look and feel at your natural best. Our company is based in a small town in Mississippi, and it’s grown a lot since launching on Amazon in 2014.

LilyAna Naturals started out as a DIY skincare story, right down to our brand name. We’re a brand born out of family and community. Our name actually comes from two sisters, Lily and Anna Belle, who inspire us with their simple joy and beauty. LilyAna Naturals, made in the USA, is known as one of the most committed to clean beauty indie brands working with a diversified, smart and agile team. Our team has a huge passion for including only quality ingredients in our products, made in an ethical and fair way, and planting seeds of love in every single detail of our brand, which makes us unique in the expansive world of skincare.

From our family to yours, we hope you enjoy what we’ve created for you. Let you be you.