Our Story




From a small town in Mississippi, LilyAna Naturals, launched in 2014, has grown into one of the largest, cleanest Amazon-born skincare brands. Owners and siblings, Retta Abraham and Menna Samaha are living proof that children’s dreams really do come true.  As kids, they always dreamt of having a business that would represent family values, embrace simplicity, and make a difference in people’s lives. Growing up in a first generation American family, their Japanese mother and Ethiopian father taught them the importance of family traditions, hard work, and possessing a strong advocacy of inclusivity for all.

LilyAna Naturals is proud to be a brand that operates from a place of goodness and love, centered on family and community, right down to the brand name - LilyAna.  Lily and Ana Belle are the beautiful daughters of the husband and wife, who share the role of the Directors of Manufacturing Operations. Lily and Ana Belle were just babies when LilyAna Naturals was born and they continue to inspire the team as we all grow with their curiosity of life and their contagious laughter. 

The signature vintage style packaging reflects an all-American humble roots beginning combined with the naturalness of LilyAna Naturals.  After fostering an organic cult following on Amazon with over 60,000 reviews with a 4.5+ star rating, the brand has forged a path of growth and evolution, with a focus on providing products that deliver clean beauty, smart formulations and transformative results. LilyAna Naturals expansive line of problem-solving and complexion enhancing skincare infuses the best ingredients within supercharged formulas for immediate and lasting results. “Being loved 1,000 times over on Amazon by our amazing community, fills our hearts with immense gratitude and reading reviews ignites our adrenaline to keep working at bringing you only the cleanest and best products,” says owner, Retta Abraham.  

LilyAna Naturals, made in the USA, raises the bar for cruelty-free, vegan, clean beauty skincare formulas. The LilyAna team is transparent in sharing natural and organic ingredient content. LilyAna Naturals are formulated using an optimal blend of natural plant actives, naturally-derived and organic ingredients designed to work in perfect harmony with your skin, so you look and feel at your natural best. A passion for nature runs through everything LilyAna Naturals does, which means no nasties and nothing unnecessary in all products, always free from parabens, phthalates, SLS, SLES, and gluten; never tested on animals; cleaning the water before it is used to remove the bacteria-ridden harmful microorganisms; and manufacturing without artificial fragrances or colors. 

The LilyAna Natural team is passionate about producing high-quality, efficacious, and results-driven products and they are completely devoted to providing world-class customer service experience. Retta and Menna believe “good skin shouldn’t be a luxury status or symbol”. The LilyAna Naturals approach to beauty is inclusive to everyone, creating formulas that are highly effective on all skin types, for people of every color. 

From our family to yours, we hope you enjoy what we’ve created for you. Let you be you.